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What Can You Sell on Amazon and Is it Worth It?

Our team of affiliate marketing experts has helped countless clients create and manage their Amazon stores. With millions of products available, focusing on those that generate the most profit and have the highest potential for success is essential.

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What Can You Sell on Amazon, and Is it Worth It?

how to sell on Amazon and make money

Selling on Amazon is a worthwhile endeavor for many individuals and businesses seeking to expand their reach and tap into a vast customer base. The platform offers numerous advantages, such as access to millions of potential buyers, the convenience of Fulfillment by Amazon, and a well-established trust. But in order to be successful selling on Amazon, you need to define business goals, resources, and the ability to navigate the platform’s competitive landscape while delivering high-quality products. In this article, We will break down the top categories and specific products to target in your affiliate marketing efforts.

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Selling High-Margin Products

To maximize your profits, it’s essential to focus on high-margin products. These are items with a significant difference between the cost of production and the retail price. You’ll benefit from these profits with higher commission rates as an affiliate. Let’s dive deeper into popular high-margin categories and specific products worth promoting.

  • Electronics Accessories: The electronics accessories market is constantly growing, with new gadgets being released regularly. This category has many high-margin products that consumers need to complement their devices. Some examples include:
    • Phone cases: With a wide variety of materials, designs, and price points, smartphone cases offer excellent profit margins. Target the latest phone models to capture the attention of consumers looking for fashionable and protective options.
    • Screen protectors: Consumers who invest in expensive smartphones and tablets will want to protect their screens from scratches and cracks. High-quality tempered glass and film screen protectors have impressive profit margins and are always in demand.
    • Charging cables and power banks: Consumers need convenient charging solutions with the ever-growing reliance on electronic devices. Premium charging cables and portable power banks are high-margin items you can promote in this category.

Focusing on high-margin products within these categories will help you maximize your affiliate marketing earnings. Promoting items with significant profit potential will position you for greater success on Amazon’s competitive platform.

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Essential Evergreen Products

Evergreen products are items that have consistent demand throughout the year. These products don’t rely on seasonal trends or short-term fads, making them reliable sources of income for affiliate marketers. Some popular evergreen categories include:

  • Home and kitchen appliances: Coffee makers, air purifiers, and slow cookers are just a few examples of appliances that people need and use regularly.
  • Fitness equipment: Treadmills, stationary bikes, and resistance bands are popular fitness items that maintain steady demand.
  • Baby products: Diapers, baby wipes, car seats, and strollers are always in demand for new parents.
  • Pet supplies: Pet food, toys, grooming accessories, collars, and leashes are always needed for fur babies of all shapes and sizes. Self-help books, cooking books, children’s books, educational books/textbooks. Selling books online can be a nice income stream—or the start of a profitable online business.
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Popular Seasonal Products

While evergreen products are essential, seasonal items can significantly boost revenue during specific times of the year. Capitalizing on these trends can lead to increased commissions. Some popular seasonal categories include:

  • Back-to-School Supplies: During the back-to-school season, which typically runs from late July to early September, there is a surge in demand for various school-related items. Parents and students are looking for products to help them prepare for the new academic year. Some popular back-to-school products include:
    • Backpacks and lunchboxes: Stylish and functional backpacks and insulated lunchboxes are essential for students of all ages.
    • Stationery and school supplies: Pens, pencils, notebooks, binders, and other essential supplies are always in high demand this season.
  • Gardening and Lawn Care Products: As the weather warms up and homeowners focus on their outdoor spaces, gardening, and lawn care products see a spike in demand. This seasonal trend typically occurs during the spring and early summer months. Some popular gardening and lawn care products include:
    • Gardening tools: Shovels, rakes, pruning shears, and other essential gardening tools are in high demand as people prepare to tend to their gardens and yards.
    • Lawn care products: Items like fertilizers, weed control products, and grass seeds are sought after by homeowners looking to maintain a healthy, attractive lawn.
  • Seasonal decor: Selling holiday decorations is a great way to earn extra present money! With a bit of effort and determination, you should soon start seeing a steady stream of sales
    • Christmas ornaments
    • Halloween decorations
    • Hanukkah decor
    • Easter chocolate and baskets
    • Valentines Day cards
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Special Intrest aka Niche Products

Niche products cater to specific interests, hobbies, or needs, often targeting a smaller yet dedicated customer base. While the market for these items may be narrower, selling niche products on Amazon can be highly profitable due to lower competition, passionate consumers, and higher profit margins.

  • Eco-friendly products: Environmentally conscious consumers are always looking for sustainable, eco-friendly options, from reusable grocery bags to solar-powered gadgets.
  • Crafting Supplies: Yarn, paint, stamps, glitter, and fabric are just a few craft products that are big sellers on Amazon.
  • Gaming and Pop Culture Merchandise: Action figures, collectible cards, posters, and memorabilia can bring in a targeted fanbase for sales.
  • Outdoor Adventure Gear: Tents, survival gear, climbing gear, and portable cooking devices are a necessity for any outdoor enthusiast and a great stream of income for Amazon affiliate sellers.

Craft product descriptions that are informative, engaging, and keyword-rich. Include essential product details, benefits, and unique selling points. Utilize relevant keywords strategically to improve your store’s visibility in Amazon search results.

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Best Selling Products on Amazon

The best-selling products on Amazon can vary over time due to trends, seasonality, and consumer preferences. However, some categories and items consistently perform well on the platform. Here’s a list of popular product categories and examples of best-selling items within each:

  • Clothing, Shoes, and Accessories: Athletic wear, shoes, watches and jewelry, and luggage. Clothing, shoes, and accessories are essential items for everyday life. People need clothes and shoes to wear daily and often look for accessories to complement their outfits. This constant need for these products creates a continuous demand.
  • Toys and Games: Wide age range appeal, educational, and gifting potential. These factors combine to make Toys and Games best sellers on Amazon, as they cater to a wide audience, offer entertainment and educational value, and benefit from gifting potential, collectibility, popular franchises, product innovation, and online shopping convenience.
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FAQs about storefronts on Amazon

What is an Amazon storefront? An Amazon storefront is a customizable online store on the marketplace that allows sellers to showcase and promote their products. It is an enhanced shopping experience that enables customers to browse and discover products from a specific seller or brand. Storefronts are especially beneficial for brand owners, as they can create a branded shopping experience that highlights their products and tells their brand story.

How do I design my Amazon storefront? Using Amazon’s Store Builder, sellers can design their storefronts with customizable templates and add features such as videos, images, and text. A well-designed storefront can help increase visibility, customer engagement, and sales by showcasing your products and brand more organized and attractively.

Who can open an Amazon storefront? Anyone who meets Amazon’s seller requirements can open an Amazon storefront, including individuals, businesses, and brands. To become a seller on Amazon, you must have the following:

  • A valid credit card
  • A phone number
  • A tax identification number (TIN) for tax reporting purposes (for US-based sellers)
  • A bank account that can accept electronic transfers from Amazon
  • Must comply with Amazon’s selling policies and guidelines.

How much is an Amazon storefront? The cost of setting up an Amazon storefront varies depending on the type of seller account you choose. There are two main types of accounts: Individual and Professional. Individual accounts are free, but you pay a $0.99 fee per item sold. Professional accounts cost $39.99 per month, with no per-item fees. Professional accounts are recommended for sellers who plan to sell more than 40 items per month, as they provide access to additional tools and features, including the ability to create an Amazon storefront.

Additionally, referral and variable closing fees are based on the product category you’re selling. The referral fee typically ranges from 6% to 45% of the item’s selling price, while the variable closing fee depends on the product category and shipping method.

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Need help opening and marketing your storefront on Amazon?

At Hale Insights, we understand that creating an Amazon storefront is just the first step in achieving success in the world’s largest online marketplace. To truly excel and grow your brand, you need a strategic approach to affiliate marketing on Amazon, and that’s where our expertise comes in.

As an award-winning team, we specialize in optimizing Amazon storefronts and implementing effective marketing and advertising strategies tailored to the unique needs of your business. Our comprehensive approach ensures your brand thrives on Amazon while allowing you to maintain focus on other crucial aspects of running your enterprise.

By partnering with our agency, you can leverage our in-depth knowledge of Amazon’s ecosystem and affiliate marketing best practices to maximize your brand’s visibility and sales on and off the platform. Let us be your trusted partner in scaling your Amazon storefront and driving sustainable growth for your business.