SEO stands for search engine optimization. It is a set of rules for optimizing your website to obtain higher rankings and traffic in search engines’ organic result pages or SERPs. Studies have shown that SEO can have a better ROI than traditional marketing methods like TV and print ads. Like any other marketing technique, SEO isn’t magic, but it gives business visibility, branding awareness, web traffic, a high ROI, website trustworthiness, and insight into customer behavior. Let’s discuss each way SEO can help your business.
SEO is Great for Branding and Business Visibility
When users search for your goods and services, you want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. There is a certain amount of value in only appearing in search results for terms directly related to your business.
For instance, most searchers don’t just search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. So when your site starts to rank for specific keywords, you know that you’ve targeted the right audience due to the terms they are using to search.
The techniques used to enhance SEO work. Many SEO case studies show how SEO builds brand awareness and increases its digital footprint. Joshua Guerra, CEO of marketing firm BIZCOR, says, “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”
SEO is Cost-Effective
Compared to the costs associated with other online marketing forms, such as PPC (pay-per-click) advertising, social media marketing, or buying leads for an email marketing business, SEO provides excellent ROI. While PPC may drive more revenue, and social media marketing may be more relevant for your image, your company’s organic SEO remains the bedrock of your online presence.
Better positions on the SERP
Your website’s position on the SERP will play a massive role in the number of clicks your site receives. According to Advanced Web Ranking, Google SERP’s top three positions get an average of 65% of all clicks. The higher your site appears, the more results you will obtain from your SEO efforts.
Brand Visibility with SEO
Between 80-90% of customers now check online reviews before making a purchase, and this figure is only expected to grow. It won’t be long before everyone searches for products and services online. Do you want them to be able to locate your business or not? Without organic SEO, people will have a tough time finding you instead of finding your competitors.
SEO Provides Better engagement with Site Users
As businesses start to pay attention to SEO’s value and consequently begin to clean up their websites, they will enhance the user experience. It will be easier for people to get around the site and locate what they need — This will improve the site’s reputation. A better SEO experience on your site will also boost user engagement and encourage more leads to convert to customers.
No Healthy Content Profile is Damaging for Your Business
With every update to its search algorithm, Google changes how they look at websites and how they are ranked. Things that didn’t exist a few years ago, such as social media indicators, and product rankings, are now highly important in their impact on your website’s rankings. Not formulating a healthy content profile spread over months and years damages your business, as it is one of the main factors Google evaluates when looking at your site.
You can bet Your competitors are Using SEO
“Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website that tracks and ranks many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors outmaneuver you by disregarding this valuable tool for your business. Learn how Hale Insights can improve your business using SEO & Digital Marketing.