Outperform with a Top Rated PPC Management Company
Get more traffic. Acquire more customers. Sell more stuff. Hale Insights works for businesses of all sizes.
How Does Pay-Per-Click Advertising Management work?
PPC campaigns start with researching the target market, competitors, and keywords to develop a strategy that aligns with your business goals and maximizes your budget. Get more qualified traffic on the search terms that matter most to your business. Trust our proven track record to maximize your visibility online. Set your business up for long-term success.
- The basis of PPC advertising starts with ad creation for specific keywords and creating a bid strategy for your budget.
- Once set up, reviewed, and set, your ads will enter an auction – against other advertisers in the space going after the exact keywords.
- This auction will then choose the position of the ads on the search engine results pages, and you only pay when someone clicks on your ad.
- With an effective PPC strategy, businesses can consistently earn top spots in the search results.
- A good PPC strategy will also bring in higher conversions from down-funnel users.
- Pay-per-click advertising can feel a bit overwhelming, which is why it’s important to find a PPC management agency with the expertise to drive actual results while maximizing your ad spending.
A PPC Strategy that Clicks and gets clicked
Our team has developed a proven PPC process concentrating on growth and Return on Ad Spend (ROAS). Our scalable solutions use a full suite of paid advertising formats to get your company in front of future customers immediately. We gain visibility for targeted keywords through proper campaign optimization and dynamic management and drive positive results for your company.
PPC Management Services
At Hale Insights, we do consistent, performance-focused work with Google Ads, LinkedIn Ads, and Facebook Ads. We’re experienced enough to know that change is the only constant – We won’t stop exploring possibilities to ensure your marketing budget is maximized for your ROI.
Your business needs ads tailored to build awareness, convert window shoppers and remind your customers why your business supersedes your competitors. We know every aspect of the marketing funnel and will create Ads that target users in every part of the sales funnel.
Common PPC Questions
What is a PPC test?
PPC tests or Pay-per-click testing in Ad words campaigns test conversion rates on pay-per-click campaigns. With PPC split testing, more landing pages and fault-proof ads are constructed. Split testing enables assurance, call-to-action, credibility elements, display URLs, and price statements. The landing page split testing is equally significant as the landing pages themselves.
Should I use SEO over PPC or PPC over SEO?
Pay-per-click is a short-term advertising tool, whereas SEO is generally slower and uses long-term traffic to grow the traffic. So, if you need the ball to roll, choose PPC, or if you have long-term plans, you can go for SEO. Doing both SEO and PPC together will give your business maximum results.
How does PPC help my business to grow?
PPC delivers fast results, which are much needed for small businesses to grow. PPC is the quickest way to run an advertising campaign to get instant results. As you can measure the profits, costs, visits, and clicks, you can learn how much you have spent. PPC recognizes the brand, opens doors to local customers, is budget-friendly, and is an excellent tool for functionality and rich reporting. All these characteristics facilitate business growth!
Are PPC results measurable?
Absolutely! We measure results in a few different ways. Clicks:- The number of times someone clicks on your ads is addressed as clicks. Impressions:- the number of times your ad is displayed is known as impressions. Cost:- The number of clicks calculated in total amounts to price. Click Through Rate (CTR):- Average Cost per Click (CPC):- When the total cost is divided by the number of clicks, you get CPC. Average Position:- The place in the results page obtained by your ad is considered to be the middle Position. Impression Share:- The percentage or the approximation of your ad could have been seen vs. the number of times it was shown. Conversions: How often someone clicks on an ad and completes an action is defined as a conversion or lead. We also provide monthly or bi-monthly reporting covering metrics for all our clients!
What is Quality Score (QS)?
A Google Quality Score or Quality Score is a Google metric used to determine your ad’s relevance and usefulness. The ad’s CTR and the landing page’s quality are the factors that have the most input with QS. A higher quality score will produce better ad rankings and save money. It is only a part of the advertisement positioning process. It can determine your cost per click or CPC and rank in the ad auction process, keeping the maximum bid as a determinant.
Can I make my changes after the initial design and setup are complete?
Yes! Changes can be made as quickly as they can be made on your actual website (if not easier). If additional help is needed, we offer many solutions for that as well.
How to find good PPC agencies for my business?
Before finding good agencies, first, determine the requirements that your business needs. Check the amount of control you want, affordability, and time you have to invest. Ask the agency about their methodology of working with PPC. If you are on a conservation budget, a good PPC agency will help you get the most out of your budget. You can focus on these points to get a good PPC agency.